Case study
Refining Superfi’s debt calculator experience to help users pay off debt faster.
Company
SUPERFI
Role
Lead end-to-end design project, from synthesising UX research to ideation, to testing and build.
I redesigned Superfi's core calculator feature to improve engagement and increase conversion, as well as helping to reduce customers time to becoming debt free.
Superfi is a UK fintech startup helping users manage multiple debts through a mobile app. Its core feature, a personalised repayment calculator, guides users out of debt faster using smart strategies.
Exploration of interactive components and how to uplift the experience.
Presenting information without overwhelming cognitive overload through progressive disclosure.
Improving usability and accessibility of repayment plan home page.
Redesign of entire calculator experience, considering all journey's and use cases.
Waiting for FCA approval for launch... However feedback from user testing is promising:
Next steps internally would be to set up and monitor metrics to validate impact of design. Test on extreme use cases and seamlessly integrate the calculator into other parts of the app.