Case study
Driving student enrollments through a high-converting landing page experience
Company
OPEN UNIVERSITIES AUSTRALIA
We partnered with OUA to launch a high-converting landing page tailored for paid ad traffic. By aligning user intent with a personalised quiz experience, we transformed drop-offs into engagement—driving a significant uplift in course interest and conversions.
The problem
With the launch of a new semester of online courses, OUA identified a key opportunity: helping prospective students easily navigate their options and find a course that suits them for the new school year.
While OUA was investing in paid media ads and driving traffic, users were not converting when clicking through to the homepage. Insight: there was a disconnect between user intent and the homepage experience upon landing. The homepage was too broad, failing to guide users who had arrived with specific motivations or interests sparked by targeted ads.
The problem
With the launch of a new semester of online courses, OUA identified a key opportunity: helping prospective students easily navigate their options and find a course that suits them for the new school year.
While OUA was investing in paid media ads and driving traffic, users were not converting when clicking through to the homepage. Insight: there was a disconnect between user intent and the homepage experience upon landing. The homepage was too broad, failing to guide users who had arrived with specific motivations or interests sparked by targeted ads.
The problem
With the launch of a new semester of online courses, OUA identified a key opportunity: helping prospective students easily navigate their options and find a course that suits them for the new school year.
While OUA was investing in paid media ads and driving traffic, users were not converting when clicking through to the homepage. Insight: there was a disconnect between user intent and the homepage experience upon landing. The homepage was too broad, failing to guide users who had arrived with specific motivations or interests sparked by targeted ads.
Key success metrics
↑ Improve conversion
↑ Increase lead generation and inquiries
↓ Decrease in bounce rate
Key success metrics
↑ Improve conversion
↑ Increase lead generation and inquiries
↓ Decrease in bounce rate
Key success metrics
↑ Improve conversion
↑ Increase lead generation and inquiries
↓ Decrease in bounce rate
Prioritising conversion with the “Help Me Choose’ Quiz - the quiz helps to reduce friction and is a low barrier for engagement.
Embedded first quiz question directly on the landing page, reduces clicks and increasing perceived ease
Clearly communicated purpose and value of the quiz to set expectations and build momentum
Prioritising conversion with the “Help Me Choose’ Quiz - the quiz helps to reduce friction and is a low barrier for engagement.
Embedded first quiz question directly on the landing page, reduces clicks and increasing perceived ease
Clearly communicated purpose and value of the quiz to set expectations and build momentum
Prioritising conversion with the “Help Me Choose’ Quiz - the quiz helps to reduce friction and is a low barrier for engagement.
Embedded first quiz question directly on the landing page, reduces clicks and increasing perceived ease
Clearly communicated purpose and value of the quiz to set expectations and build momentum
Building trust quickly with clear values and strong credibility. Most visitors arrive with little or no awareness of OUA.
Featured university partner logos (familiar to majority of Australian’s) to boost credibility through association
Clearly communicating OUA’s unique selling point: “We’re not a university, but you can enrol through us.”
Success stories spotlighted real outcomes, reinforcing the value of enrolling via OUA.
Building trust quickly with clear values and strong credibility. Most visitors arrive with little or no awareness of OUA.
Featured university partner logos (familiar to majority of Australian’s) to boost credibility through association
Clearly communicating OUA’s unique selling point: “We’re not a university, but you can enrol through us.”
Success stories spotlighted real outcomes, reinforcing the value of enrolling via OUA.
Building trust quickly with clear values and strong credibility. Most visitors arrive with little or no awareness of OUA.
Featured university partner logos (familiar to majority of Australian’s) to boost credibility through association
Clearly communicating OUA’s unique selling point: “We’re not a university, but you can enrol through us.”
Success stories spotlighted real outcomes, reinforcing the value of enrolling via OUA.
Leveraging behavioural heuristics to guide user action.
Choice paralysis: Simplified decision-making with the quiz.
Bandwagon effect: Used student success stories for social proof.
IKEA effect: Increased perceived value of quiz outcomes by making users invest effort early on.
Leveraging behavioural heuristics to guide user action.
Choice paralysis: Simplified decision-making with the quiz.
Bandwagon effect: Used student success stories for social proof.
IKEA effect: Increased perceived value of quiz outcomes by making users invest effort early on.
Leveraging behavioural heuristics to guide user action.
Choice paralysis: Simplified decision-making with the quiz.
Bandwagon effect: Used student success stories for social proof.
IKEA effect: Increased perceived value of quiz outcomes by making users invest effort early on.
Conversion increased by 32%.
By aligning intent, reducing friction, and building trust fast—we turned ad traffic into enrolments.
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Let's…
WORK TOGETHER
GET CONNECTED
GRAB A COFFEE
COLLABORATE
Let's…
WORK TOGETHER
GET CONNECTED
GRAB A COFFEE
COLLABORATE