Case study
Digital rebrand and website optimisation for kitchen management tool
Client
Leafe
I teamed up with Leafe to launch a bold new brand identity, and an uplifted marketing website that speaks to their expanding customer profiles.
Created by chefs, Leafe is a game-changing restaurant management app that streamlines time-consuming administrative tasks in the kitchen.
The problem
Leafe’s visual identity appealed to independents, but alienated corporate prospects
Site lacked clarity, trust signals, and consistency across touchpoints
Brand needed to evolve without losing its rebellious spirit
The problem
Leafe’s visual identity appealed to independents, but alienated corporate prospects
Site lacked clarity, trust signals, and consistency across touchpoints
Brand needed to evolve without losing its rebellious spirit
The problem
Leafe’s visual identity appealed to independents, but alienated corporate prospects
Site lacked clarity, trust signals, and consistency across touchpoints
Brand needed to evolve without losing its rebellious spirit
Key metrics to achieve business goals
↑ sign-ups overall
↑ engagement from corporate brands
↑ brand trust perception (corporate)
Key metrics to achieve business goals
↑ sign-ups overall
↑ engagement from corporate brands
↑ brand trust perception (corporate)
Key metrics to achieve business goals
↑ sign-ups overall
↑ engagement from corporate brands
↑ brand trust perception (corporate)
Evolve Leafe’s brand to reflect a more professional and consistent identity while maintaining their rebellious roots
Re-design Leafe’s marketing website to drive more leads and interest
Branding workshop
Led a workshop to capture Leafe's core ethos, define their brand identity, and create detailed user personas for both independent and corporate clients.
Branding workshop
Led a workshop to capture Leafe's core ethos, define their brand identity, and create detailed user personas for both independent and corporate clients.
Branding workshop
Led a workshop to capture Leafe's core ethos, define their brand identity, and create detailed user personas for both independent and corporate clients.
Optimise lead generation
Streamlined the user journey with intuitive navigation, allowing both independent chefs and corporate managers to easily explore features and sign up.
Optimise lead generation
Streamlined the user journey with intuitive navigation, allowing both independent chefs and corporate managers to easily explore features and sign up.
Optimise lead generation
Streamlined the user journey with intuitive navigation, allowing both independent chefs and corporate managers to easily explore features and sign up.
Visual storytelling
Blended bold typography, gritty textures, and sleek layouts to balance personality with a modern professional appeal. Developed brand guidelines to ensure consistency.
Visual storytelling
Blended bold typography, gritty textures, and sleek layouts to balance personality with a modern professional appeal. Developed brand guidelines to ensure consistency.
Visual storytelling
Blended bold typography, gritty textures, and sleek layouts to balance personality with a modern professional appeal. Developed brand guidelines to ensure consistency.
Since launch, the redesigned digital presence has driven:
Boosted sign-ups by 35% within 6 months of launch.
Double engagement with corporate hospitality brands.
Improved trust scores among corporate clients by 45%.
Since launch, the redesigned digital presence has driven:
Boosted sign-ups by 35% within 6 months of launch.
Double engagement with corporate hospitality brands.
Improved trust scores among corporate clients by 45%.
Since launch, the redesigned digital presence has driven:
Boosted sign-ups by 35% within 6 months of launch.
Double engagement with corporate hospitality brands.
Improved trust scores among corporate clients by 45%.
Understanding client expectations
Aligning early on with business objectives ensures a cohesive vision and minimises rework.
Understanding client expectations
Aligning early on with business objectives ensures a cohesive vision and minimises rework.
Understanding client expectations
Aligning early on with business objectives ensures a cohesive vision and minimises rework.
Balancing dual needs
Successfully merging opposing brand identities (gritty vs. professional) requires a fine balance of design and strategy.
Balancing dual needs
Successfully merging opposing brand identities (gritty vs. professional) requires a fine balance of design and strategy.
Balancing dual needs
Successfully merging opposing brand identities (gritty vs. professional) requires a fine balance of design and strategy.
Iterative collaboration
Working closely with stakeholders throughout the process fosters trust and ensures the design reflects business goals.
Iterative collaboration
Working closely with stakeholders throughout the process fosters trust and ensures the design reflects business goals.
Iterative collaboration
Working closely with stakeholders throughout the process fosters trust and ensures the design reflects business goals.
Let's…
WORK TOGETHER
GET CONNECTED
GRAB A COFFEE
COLLABORATE
Let's…
WORK TOGETHER
GET CONNECTED
GRAB A COFFEE
COLLABORATE
Let's…
WORK TOGETHER
GET CONNECTED
GRAB A COFFEE
COLLABORATE